Best time to post on Tiktok
Tiktok has become one of the most popular social media platforms since the 2020 pandemic. A lot of people started creating content, but also many businesses grew thanks to it. One of the questions many ask themselves is what the best time to post on tiktok for your business is 2025 in order to get better results. This depends on many factors, but here we present you some of the best times that have worked for many.
Creating content for different platforms takes a lot of time and effort. We always have the option to use either Instagram ads, Facebook ads or Tiktok ads depending on the platform you are using. However, for our organic content it is important to know the best time to on tiktok for your business in 2025.
bEST DAY DURING THE WEEK
If you are creating your content calendar for the next few months, keep in mind that this will vary depending on your industry. But we encourage you to try posting during these days and check your metrics.
The days are Sunday, Tuesday and Wednesday.
best times during the best days
During these days, the specific hours to post can boost your content even more:
Sunday at 8:00 pm
Tuesday at 4:00 pm
Wednesday at 5:00 pm
what if you post on other days?
You can post on other days, but your videos or carousel might not have the same reach as if you posted them some other day. If you are wondering if there are times on the other days when you post your content, the answer is yes.
Monday at 7:00 pm
Thursday at 5:00 pm
Friday at 4:00 pm
Saturday at 5:00 pm
Remember that this is one platform of the many more you can use to post content on. If it is part of your strategy to constantly post, it might be a good idea to check what other social media platforms you can use the days when your audience is not a good option. We also have a blog post about the best time to post on Instagram for your business in 2025.
how to identify the best time for your business
In order to get even better results, you should check Tiktok Analytics to know when your audience is most active.
These are some of the metrics you should get to get a better picture of your analytics.
1. Views
2. engagement rate
3. watch time
With these metrics you can see how many people your content is reaching. The number you will see there is how many many have watched your carousels or videos.
This is the number of interactions your content has. Interaction means likes, comments and shares. Even though it does not directly link to the times to post, you can see what type of content your audience interacts more and during which days.
This metric tells you how much time people spend watching your videos. The watch time is a very important metric when it comes to creating content that has a hook in the beginning.
We know that this is a lot of information and if you are a small business owner, it can be overwhelming trying to keep yourself up to date with how social media works because the information that we are showing you here is about the best times to post on Tiktok for your business in 2025, only. There is also the same content about instagram and other platforms because each one of them is different.
You don’t have to do all of this by yourself. Vane Lab is there to help you and lighten all the marketing work that we know can be a lot, but also very crucial when it comes to getting new leads for your business. We can help you manage your social media counts, creating content calendars and analyzing the metrics that your business accounts.