Best time to post on Instagram
best time to post on instagram in 2025
If you have a business, you should know by now that timing is very crucial for success. This happens on social media as well. It will not matter how great your design is or the creative caption you wrote. The timing when you post will define how successful you video or carousel can be.
However, we know that this can be hard because social media is changing a lot. The right time to post on Instagram last year might not be the best time to post this year. It can also depend on your industry and the format you’re using.
how does the algorithm help you?
All social media platforms have algorithms. They help content with good engagement. This means likes, comments, shares. So for this reason, you should post when most of your followers are online. That way you will appear on their feed and they will interact with your content.
so what is the best time to post on Instagram?
The same as the best time to post on Tiktok, Instagram’s best day is Wednesday. People are most active from 9am to 11am. These are the times when people are interacting more with content.
what if you post on a day that doesn't have much engagement?
Wednesdays are not the only day when you can post. You can do it on some other days, but it just means that you will have to be even more careful with the correct time. These the days and hours you can do it.
Monday 12pm to 2pm
Tuesday 8am to 10 am
Wednesday 9am to 11am
Thursday 12am to 2 pm
Friday 4pm to 7pm
Saturday 10am to 1pm
Sunday 5pm to 7pm
what type of content should you post?
reels
stories
This will depend on your target audience, but most people that consume reels as content will watch them around lunch time. This is 11 am to 2 pm and evening after 6pm.
Stories are a way to keep your audience up to date with your content. It’s a 24 hour content that can be an image or video. Based on data, most people watch stories during their lunch time wich is from 11am to 2pm.
did you know you can find the right time for your account?
Although this requires a constant analysis, you can find the right time to post with tools you have on the app. Just follow the following instructions:
Open the app and go to professional account
Open insights
Click on “You audience”
There you will see what time and day your followers have been more active. We recommend you to check this frequently to get better results.
We know that this is a lot of information to process. Managing social media is a lot of work and we understand that it can be overwhelming. The right time for your account might be different in six months or a year, so keeping yourself up to date with the changes and improvements of this application can become a full time job. That is why we have Social Media Specialists in our team that can take over for you and get better results. We have helped many other businesses and they have seen results in just a few months.
This is a way to lighten the load of work you have and make sure things are running smoothly on your social media accounts in order to get more leads. Remember that social media is more than just platforms. It is the image you have to the world and a window to get more clients that are the target you are looking for.